Crafting impactful brand campaigns that connect with consumers, and commit to a lasting brand message.
MEANINGFUL BRANDS - STRONG MESSAGE ⚘
MEANINGFUL BRANDS - STRONG MESSAGE ⚘

About me
Hi, I'm María Alejandra Gutiérrez, a creative leader with over eight years of experience in brand development, design leadership, and communications within the fashion and lifestyle industries. My passion lies in shaping compelling brand stories that resonate across digital and physical spaces, driving growth and fostering meaningful customer engagement.
With a strong foundation in design and an eye for aesthetics, I've built my career by blending creativity with strategic thinking. My journey has taken me from developing branding projects for emerging brands to leading a high-performing creative team.
A deliberate, mindful and thoughtful act of creation.
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I specialize in developing strategies that authentically reflect a brand's identity while connecting with their audiences on a deeper level. My work involves crafting messages that are not only consistent across digital channels but also tailored to resonate with customers. Whether launching new product lines, rebranding, or executing seasonal campaigns, I make sure that every touchpoint reflects the brand's values and voice.
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I develop social media strategies that go beyond surface-level engagement, focusing on building genuine connections with audiences over time. By tailoring content to each platform and staying true to the brand's voice, I help create communities that not only follow but believe in the brand. My approach combines storytelling, consistency, and strategic timing to ensure that every post contributes to a broader, long-term narrative.
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I design landing pages with a clear focus on both user experience and brand integrity. Every page I create is rooted in an understanding of customer behavior and intent, and I use A/B testing not just to improve conversion rates, but to learn what truly drives action. My goal is to craft journeys that feel seamless and intentional — where performance and storytelling work hand in hand.
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I believe in building brands with patience and purpose. My slow branding approach prioritizes clarity, consistency, and emotional resonance over short-term visibility. By focusing on long-term growth and authentic expression, I help brands evolve thoughtfully — creating lasting impressions through intentional messaging and design, not fleeting trends.
The results
